NBA Legend Reggie Miller Keeps 'Stealing' Wendy's Promotional Apparel From Commercial Shoots. And this year, deeper integration of digital, social and other third screen assets, new live events capturing the excitement around the selection weekend and the finals, and an easing of COVID pandemic restrictions will make for the liveliest tournament atmosphere in three years, predicted Carl Loredo, Wendy's chief marketing officer. All rights reserved. And finally, the fourth actor is Kyla Pratt, who plays the daughter. Marketing Stack Integrations and Multi-Touch Attribution Real-Time Video Ad Creative Assessment A Wendy's employee says that when Reggie Millier wants a Baconator -- he needs it immediately. Finally finding his bobblehead, Reggie can't help but bobble his own head as he shakes the head on the figurine of himself while Kathryn emphasizes "it's gonna be a long March.". Today, Miller is regularly compared to Golden State Warriors superstar Steph Curry. The spot, part of the chain's new basketball-themed campaign, features the former Indiana Pacers star as he moved into a Wendy's restaurant, in Indianapolis, for March Madness, and not allowing Smith . This March Madness, fans can receive half off their breakfast orders when they order through the Wendy's App. This means that the final product is safe for those who are lactose intolerant or have other dairy allergies. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. You can connect with Reggie Miller on Twitter, Wikipedia. The company has seen more customers utilizing the breakfast menu as a midmorning snack than a first meal of the day, executives remarked on a recent conference call. However, there is a loophole. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Wendy's has recruited another former pro athlete named Reggiethis time, retired running back and current TV commentator Reggie Bushto hype its breakfast menu. : Large One Topping Pizza $10.99' commercial, Cricket Wireless 'Stay With Cricket: Stone P.' commercial, Hyundai Ioniq 6 'Today's Date' commercial, Nuts.com 'Mother's Day: Special Gift' commercial, U.S. Bank the troublesome waiter commercial, U.S. Bank problems with the waiter commercial. Once verified, the information you provide will be displayed on our site. Submissions should come only from actors, their parent/legal guardian or casting agency. I think thats pretty impressive. Your email address will not be published. Miller was asked whether he got to keep any of the swag hes seen wearing in the commercials. Hes best known for his roles in Get Out and The Carmichael Show. The 30-second spot, which goes live on Monday, February 27, references the square-shaped, never-frozen beef patty in Wendy's hamburgers. In others, Wendys employees help him save on his orders using the appwhere all of the chains madness offers originate this year. SBJ Spotlight: Rich McKay of AMB Sports and Entertainment, Anquan Boldin on how the Players Coalition continues to fight for social justice, Jalen Rose on being a business-minded athlete, and why NIL is good for college players, Bill Simmons on the creation of ESPNs 30 for 30 documentaries. He is shown putting his arm around her and smiling. One reviewer even went so far as to say that they "legit died at the end." A tragic end, but a necessary one. Jon Springer is a Senior Reporter for Ad Age, covering food and CPG marketing. Reggie Miller struggles to find his bobblehead of himself as employees help him settle in at a Wendy's. His explanation for doing so is because of March Madness, but the real reason could be for its breakfast. Once verified, the information you provide will be displayed on our site. Wendy's is bringing back familiar elements of what's become something of a slam dunk for the restaurant brand: advertising and promotion tied to the NCAA men's and women's college. Already a subscriber? Wendys has been a sponsor of the NCAA Tournament since 2017. Javon Johnson is the man who appears next to Andrea-Frances Taylor and their son towards the end of the commercial. 2023 FOX News Network, LLC. 2023 Leaders Group. As Reggie watches one of the staff psyching herself up to take the shot, he grows impatient and tells her to shoot, causing a quarrel between the two. Describing his top marketing priorities for the year, Loredo pledged to dig deeper into programs that have already shown promise for Wendysa focus on better food, particularly breakfast; partnerships like the NCAA basketball tournament and college football; and more digital activity, which is a boon for first-party data and can aid operations efficiency. They are: Once verified, the information you provide will be displayed on our site. Media. How to Remove Iron Supplement Stains from Teeth? Activate your account. Subscribe to Ad Age now for the latest industry news and analysis. More than two decades of archival stories, profiles, research and data. Actress: Where'd You Go, Bernadette. To be the official breakfast of March Madness, Im all on board.". The Squares the Beef, campaign is meant to remind consumers to look for the square at Wendys for burgers made from fresh, never frozen, beef the brand said. Loredo said the key for Wendys is a better quality menu than its morning rivals. with only 15 letters left. The peppers are typically red or green in color, and have a mild to medium level of heat. A new commercial shows Miller cheering on the Wendys crew as they promote the restaurants iconic square hamburgers, exclaiming theres the beef! and later, squares the beef! The campaign comes from agencies VMLY&R, Spark Foundry, The Marketing Arm and Ketchum. Have questions about this ad or our catalog? Her most recent role was as the lead in the film Bikini Model Academy. March Madness is a natural crossover between the brand and its fans, Loredo said in an interview. And being able to have a full month to go all-in with them and the partnerships we have with the NCAA, just really works well for us. The lamb flap is a type of meat that comes from the abdominal area of a lamb. Check out our FAQ Page. The new Wendys commercial features several actors in various roles. Sign up to track 38 nationally aired TV ad campaigns for Reggie Miller. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: You have 1 All Access article remaining this month. "You should expect to see a very significant investment and a broad storyline about the breakfast we're bringing to the marketplace. Each of these actors brings their own unique talents to the commercial and helps to make it a successful one. The girl in the new Wendys commercial is actress and model, Paola Antonini. Ad Age named it one of the top 10 ad slogans of the 20th Century. Aloha peppers are a type of chili, Read More What are Aloha Peppers?Continue, When it comes to Passover, there are a lot of things that you cant have. He can be seen in a recliner chair, playing a game of HORSE with other workers and even donning special Wendys pajamas and slides. SBJ I Factor presented by Allied Sports features an interview with Navigate founder A.J. Last year Miller starred in ads promoting its breakfast offerings. Launching today, Wendys is paying homage to its classic Wheres the Beef? ad where the catchphrase was featured on The Simpsons and SNL. The campaign will air throughout the mens NCAA Tournament online via the March Madness Live app and on TV (CBS, TNT, TBS, Tru). Check out our FAQ Page. Wendy's. By Rafael Canton. The growth has been powered by a big ad push, including a $25 million incremental spend last year and plans for another $16 million this year, when it aims for breakfast to account for 10% of total sales. Legal Statement. Sorry, something went wrong with the copy but here is the link for you. Submissions should come only from actors, their parent/legal guardian or casting agency. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. 1. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the . You can connect with Reggie Miller on Twitter, Wikipedia. Basketball HOFer Reggie Miller is partnering with Wendys for the fourth straight year to star in new creative spots for the Squares the Beef campaign. Register for a free SBJ account to unlock one extra article per month. Likes. Because we are not the producers of this spot of other videos that appear on our website, we do not handle most of the data related to By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Wendys giving those tuning into the March Madness events interesting offers via the chains app and with delivery. Are they kosher for Passover? 1 item Im most proud about. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. The answer may surprise you its none other than actor and comedian Kevin James! 4. Looking to pass the time between customers and March Madness matchups, the Wendy's staff and former NBA All-Star Reggie Miller are getting in a game of horse. We see Reggie sleeping in a chair outside Wendy's, banging on the windows when he sees an Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. . From now through March 31, fans can also get half off their breakfast when ordering through the app. Jordan Denton plays the role of Wendy, seen throughout the commercial in various settings including behind a counter and driving a car. Hes a big fan of ours, and we of him as well, Loredo said. Published August 25, 2020 Advertiser Wendy's Advertiser Profiles Facebook, Twitter, YouTube Wendy's. It's Reggie Miller! Wendy's, the official breakfast and hamburger of March Madness, has called upon NBA legend Reggie Miller to suit up again for a new campaign. Launching today, Wendy's is paying homage to its classic "Where's the Beef?" ad where the catchphrase was featured on "The Simpsons" and "SNL." A Wendy's employee says that when Reggie Millier wants a Baconator -- immediately. All rights reserved. Wendys has been an official tournament sponsor since 2017. To achieve this goal, the team has a special system just for Miller. 28th March 2021. So whether its oven-baked bacon, fresh cracked eggs, or biscuits we bake every morning, were bringing a breakfast that breakfast lovers can get excited about.. He formerly covered the food retail industry for Winsight and Supermarket News, and is a former sports and features writer for The Cecil Whig, a daily newspaper in Elkton, Md. The campaign was arranged by agencies VMLY&R, Spark Foundry, The Marketing Arm and Ketchum. https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2023/02/27/wendys-reggie-miller-squares-the-beef-campaign.aspx. What Yeti has gone out and gotten folks who are truly sportsmen and sportswomenfolks who are in the outdoors and represent what Yei is all about, and they made them into influencers, and not the other way around, chasing celebs who were already famous. Have questions about this ad or our catalog? Five-time NBA All-Star Reggie Miller speaks during the 2012 Naismith Memorial Basketball Hall of Fame enshrinement ceremony in Springfield, Massachusetts, September 7, 2012. However, instead of playing horse, the crew have changed it up to make things more interesting and relevant. I see where theyre coming with that. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. (Wendy's) "I knew coming into this they were going to give us a little bit more leeway on the commercials and how to. The chain, as usual, is offering a variety of deep discounts meant to emphasize the madness in March Madness. Lastly, Brandon Scott Hughes portrays the male customer who interacts with Jordan Dentons character Wendy throughout the ad spot. Jon Springer is a Senior Reporter for Ad Age, covering food and CPG marketing. Sacrifices must be . By Taylor Huang / Aug. 23, 2021 1:26 pm EST. "This is my third year working with Wendys, and arguably, these set of commercials and working with them have got to be one of my all-time favorites," Miller told FOX Business in a recent interview. Wendy's advertises its Breakfast sandwiches in a commercial featuring Reggie Miller and Kenny Smith. Miraculously! Actor/Writer NY - LA That girl from the Wendy's commercials Katie on Mr. Iglesias on Netflix. To achieve this goal, the team has a special system just for Miller. This year's NCAA-themed push should helpWendys achieve its overarching 2022 brand goals, he said, which include continuing to build its nascent breakfast business and its digital relationships with fans, while emphasizing differentiated items like its revamped french fries and recently introduced Hot Honey sandwiches. Meanwhile, the employees are irritated, and they're starting to think they made the breakfast too good. Access to easy-to-read digital editions of weekly issues. 855 Following. He formerly covered the food retail industry for Winsight and Supermarket News, and is a former sports and features writer for The Cecil Whig, a daily newspaper in Elkton, Md. In the new Wendys commercial, the black guy is actor and comedian Lil Rel Howery. Tony Petitti era begins at Big Ten; Can the Senators really land a $1B deal? Javon Johnson is the man who appears next to Andrea-Frances Taylor and their son towards the end of the commercial. The second actor is Tichina Arnold, who plays the mother. Wendy's is bringing back familiar elements of whats become something of a slam dunk for the restaurant brand: advertising and promotion tied to the NCAA mens and womens college basketball tournaments. You may unsubscribe at any time. Real-Time Video Ad Creative Assessment Reggie Miller has decided to move into a Wendy's in Orlando, and he says he loves it so much, he'll never leave. This year's ads include "six commercials featuring Miller, largely more as a supporting . When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the . He is a big name when comes to college basketball but we also like the fact that he can play with our crew and make them the stars.. Digital is also a big focus for us, he said. Powered and implemented byFactSet Digital Solutions. He even goes so far as to say that he would choose Wendys over a trip to Hawaii! 2. Wendy's recently launched a short series of commercials featuring Indiana Pacers legend Reggie Miller. Now with football rapidly approaching, Wendy's has a new breakfast buff named Reggie: Reggie Bush. By using iSpot.tv, you accept our, McDonald's Bacon, Egg & Cheese McGriddles. In the past 30 days, commercials featuring Reggie Miller have had 51,190 airings. (REUTERS/Dominick Reuter / Reuters Photos), FOX Business Flash top headlines for March 8. Aloha peppers can be used in many different dishes, such as stir-fries, soups, and stews. The new . Some employees, like Thomas, are excited while others, like Kathryn, are frustrated, slamming the spray bottle down after wiping down a table as Reggie yells in the restaurant behind her. . Kathryn Feeney. Dont tell anyone, but the slippers are, like, thats probably my No. But now that he's retired, he's taken to swiping a few of the promotional products that he wears in Wendy's ads. Some employees, like Thomas, are excited while others, like Kathryn, are frustrated, slamming the spray bottle down after wiping down . 2023 Leaders Group. By using iSpot.tv, you accept our. A few highlights: Reggie Miller helps hype the . (Wendy's), "But another thing I like are the candy-striped pajamas because a lot of people say oh my God did you go to Indiana University? because thats kind of their warmup. He has been acting since the early 1980s and has appeared in over 50 movies and television shows. The third actor is Tequan Richmond, who plays the son. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. The first person to spell out "Half-off Breakfast Orders in the Wendy's App" loses. But the daypart is picking up as weve been able to entice them to try the new breakfast.. The phrase was repeated in the 1984 Democratic primaries, and on episodes of "The Simpsons" and "Saturday Night Live." The General TV Spot, 'Uncle Drew: Everything To Prove', Wendy's TV Spot, 'Live-In Guest' Featuring Reggie Miller, Wendy's $5 Biggie Bag TV Spot, 'Bag Boys', Wendy's App TV Spot, 'Like a Frosty Without the Fry', Wendy's App TV Spot, 'Like a Hamburger Without Fresh Beef', Wendy's $3 Breakfast Deal TV Spot, 'By Chef Tyler', Wendy's Breakfast Baconator TV Spot, 'Chef's Kiss', This site uses cookies to provide you with a great user experience. COACH KS LAST GAME AT DUKE SPAWNED A $20M REAL ESTATE BUBBLE. To achieve this goal, the team has a special system just for Miller. So Wendy's is returning it.". All rights reserved. Optimize TV Ad Spend With Q1 2023 Insights. Back during last year's NBA bubble and this spring's March Madness bubble, Wendy's created a campaign about Reggie Miller's obsession with Wendy's breakfast. Wendy's generated about 8% of its total sales from breakfast by the end of 2021, starting from zero in early 2020. She is an actress and writer, known for Where'd You Go, Bernadette (2019) and Mr. Iglesias (2019). I wouldnt say stealing I would say harboring those slippers. Well continue to focus on ways to bring great flavors that no one else in the category can, and in our partnerships, and how we develop programming, leaning in the way others cant.. They had an outline of a script, but they said we are not beholden to it. They are: 1. She is of Brazilian descent and has appeared in numerous television commercials, music videos, and films. And yes, I do harbor a few things from the Wendys commercial. Check out our FAQ Page. The NBA Hall of Famer is once again hitting the commentary booth for the . Wendy's 'Square's the Beef' campaign tweaks famous slogan March Madness spot promotes burgers with Reggie Miller By Jon Springer. The lamb flap can be cooked in many different ways, and is often used in dishes such as stews or, Aloha peppers are a type of chili pepper that is native to the Hawaiian Islands. Meanwhile, the employees are irritated, and they're starting to think they made the breakfast too good. Agencies Ketchum, VMLY&R, Spark Foundry and The Marketing Arm worked with Wendy's on the campaign. . The first actor is Jaleel White, who plays the role of the father. Reggie Miller is going to be featured in more Wendy's spots. By using iSpot.tv, you accept our. Reggie Miller struggles to find his bobblehead of himself as employees help him settle in at a Wendy's. His explanation for doing so is because of March Madness, but the real reason could be for its breakfast. We love to be where our fans are, and clearly, the passion around March Madness and college hoops, for women and men, is super important to our fans. 2023 Leaders Group. His explanation for doing so is because of March Madness, but the real reason could be for its breakfast. Optimize TV Ad Spend With Q1 2023 Insights. The message is that "Reggie Bush had something important taken from him. Basketball Hall of Famer Reggie Miller will be calling NCAA Mens Basketball Tournament games as March Madness begins, and fans will be able to see him during the timeouts as well. Assuming that you are eating fruit as part of a carnivore, Read More Can You Eat Fruit on Carnivore Diet?Continue, In the Whole Cake Island arc, which spans from episodes 590-618, the Straw Hat Pirates travel to the eponymous island in search of Sanji. August 24, 2021. Reggie Miller returns. Price promotions like a $1 breakfast biscuit late last year delivered huge acceleration, Loredo said, only to encounter several severe winter storms and the omicron COVID variant. "That Wendy's Reggie Bush commercial is hilarious," they exclaim. 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