<< /Resources << You dont have to dive deep into your products characteristics and benefits - a presentation should be concise and to the point - but listing the most prominent ones is of vital importance. 0 0 0 0 0 0 0 0 0 0 Now, with the help of this readily available New Product Launch PowerPoint template, you can easily explain this concept to your audience. A product launch plan includes everything from design, positioning, and . /GS173 154 0 R Template 4: New Product Launch Plan PPT Set Here's an illustrative PPT Deck designed to help you showcase your brand-releasing journey in the most exciting way possible. /Group << /S /Transparency /Resources << There was nothing else on stage (except for Musk) and all eyes were on the new Roadster. /StructParents 0 . /F7 89 0 R Download Product Launch Marketing Plan TemplateMicrosoft Excel | Adobe PDF | Google Sheets. 1106 0 R 1106 0 R 1106 0 R 1107 0 R 1108 0 R 1108 0 R 1108 0 R 1108 0 R 1108 0 R 1109 0 R >> >> /Tabs /S /StructParents 23 Target personas /StructParents 19 Our customizable template has everything you need for a product . 352 0 R 353 0 R 354 0 R 355 0 R 356 0 R] /MediaBox [0 0 595.32 841.92] 4 [283 0 R 284 0 R 285 0 R 286 0 R 287 0 R 288 0 R 289 0 R 290 0 R 291 0 R 292 0 R >> >> /Resources << /StructParents 27 Download Product Launch Communication Plan TemplateMicrosoft Excel | Microsoft Word. /S /Transparency /Type /Page Ensure your new product presentation clarifies the why, what, and how behind its launch strategy. Align campaigns, creative operations, and more. In fact, more THE BLUEPRINT OF MODERN PRODUCT LAUNCH MARKETING than 95 percent of new products launched by established companies each year fail, according to an AcuPoll study. From the design phase through sales tracking, you need a road map to help you stay on the right path. /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] 566 0 R 567 0 R 568 0 R 569 0 R 570 0 R 571 0 R 572 0 R 573 0 R 574 0 R 575 0 R >> /CS /DeviceRGB Branding/marketing. /Contents 149 0 R /S /Transparency results. 3. Please try again. /Type /Group 469] /StructParents 36 /Type /Group /F9 106 0 R /F3 68 0 R This means that theyre not experts in data, coding or software engineering, etc. /StructParents 8 Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Teslas product presentation. 5) Marketing Strategies. /Parent 2 0 R /Font << See how you can align global teams, build and scale business-driven solutions, and enable IT to manage risk and maintain compliance on the platform for dynamic work. >> This tactic should ideally be integrated into your product launch marketing plan, since itll play a key part in your products success in the market, considering that engaged customers bring in 51% higher revenue than disengaged ones. /F9 106 0 R Unfortunately, most managers do not take this seriously and design boring-to-death slides full of bullet points and unprofessional designs. /Type /StructElem /F3 68 0 R How is it different from other decent similar products on the market? /F6 86 0 R >> /Image180 158 0 R >> endobj /XObject << List the channels that you'll use to advertise the product launch and sell the product post-launch. endobj /ExtGState << /Count 58 02. /Type /Page /CS /DeviceRGB /Dialogsheet /Part << /Parent 2 0 R /Resources << Edit the activities for your specific product, select a priority for each task, and specify start and end dates. Also, use same colors for titles that are used in your products. This is the pitch to get all the relevant stakeholders on board and excited. Teams can strategize how and when to launch their new product with the help of Beautiful.ai's product launch presentation example. >> How about the age range, geographical locations, and behaviors? %PDF-1.5 >> /Type /Page One of the key elements to a successful product launch is careful product launch planning. Add a market research slide with insights that you've acquired through focus groups, customer surveys, and other methods, List the criteria for your total addressable market (TAM). 1233 0 R 1234 0 R 1235 0 R 1236 0 R 1237 0 R 1238 0 R 1239 0 R 1240 0 R 1241 0 R 1242 0 R 30 0 obj /Font << However, as patients delay care due to the COVID-19 pandemic, the pool of new patients that may have benefited from being treated with a new product is . /CS /DeviceRGB Showcase different launch stages in one slide. endobj /Type /Group It's a method of determining how competitive pressure, seasonal changes, and . For expansion of business, time to time launch of new products is very necessary. /Type /Group /MediaBox [0 0 595.32 841.92] customers see in products, through the appropriate anayl sis of the customer insights, to dervi e the product strategy and positoni ni g; on the other hand, to engnei er the product ideas with an integrated design-to-cost and modular approach. /F6 86 0 R /F4 80 0 R But when it comes to managing every minute detail of a product launch, you dont have to be rearranging slides for 2 hours. >> /Producer As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience: The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. /Group << 1233 0 R 1233 0 R 1234 0 R 1235 0 R 1236 0 R 1237 0 R 1238 0 R 1239 0 R 1240 0 R 1241 0 R /Image186 161 0 R Market Research 06. How did they do it? /Type /Page /F3 68 0 R /CS /DeviceRGB >> Also Read: 35 Best Matrix Chart PowerPoint Templates To Make Better Decisions! 10 Mar 2023 >> 24 [720 0 R 721 0 R 722 0 R 723 0 R 724 0 R 725 0 R] << Messaging & positioning 12. Template 2. >> >> 26 [734 0 R 735 0 R 736 0 R 737 0 R 738 0 R 739 0 R 740 0 R] /Tabs /S Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. >> /F3 68 0 R /Encoding /WinAnsiEncoding >> 1222 0 R 1223 0 R 1224 0 R 1225 0 R 1226 0 R 1227 0 R 1228 0 R 1229 0 R 1230 0 R] /Type /Group /StructParents 25 /Type /Page /Contents 83 0 R Check and assess the processes if completed. /MediaBox [0 0 595.32 841.92] 1342 0 R 632 0 R 633 0 R 634 0 R 635 0 R 636 0 R 637 0 R 638 0 R 639 0 R 640 0 R >> /ExtGState << >> /LastChar 121 /Worksheet /Part From product specification to advertisement strategy, this modern deck will cover everything you need. Quite a huge load of work, isnt it? This is also known as relationship marketing; a type of marketing that focuses specifically on building customer loyalty. 4) Objective & Issues. /Resources << Remember, you dont have to write every part of your goal down; try and write it into one sentence and make sure you keep the remainder of it in mind. /Parent 2 0 R /F9 106 0 R endobj /S /Transparency /F1 66 0 R endobj The simple design elements enable easy preparation and save a lot of time. /Type /Page /Type /Group /F4 80 0 R /Resources << /Type /Page Improve efficiency and patient experiences. /S /Transparency /Type /Group 2023 Viral Loops Technologies Inc. All Rights Reserved, Email Platform Referral Integrations Guide, What the purpose of a presentation is when it comes to launching a product, What the most important steps are when creating a product launch presentation, The roadmap - pre-launch/launch/post-launch. >> The star of the show is here Its the main and most important section of your product presentation. >> Needless to say, they all made it a success. >> If you don't do the product launch effectively, customers won't be aware of your solution, or may potentially have a bad impression . >> 993 0 R 993 0 R 993 0 R 994 0 R 995 0 R 995 0 R 995 0 R 995 0 R 996 0 R 997 0 R In other words, what is your target audience? Sales/post-sales. A successful product launch presentation is certainly not the only way to achieve this, but it sure is a great place to start. /F1 66 0 R /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] 724 0 R 725 0 R 726 0 R 727 0 R 728 0 R 729 0 R 730 0 R 731 0 R 732 0 R 733 0 R << >> /Parent 2 0 R >> The old saying still rings true: practice makes perfect. Use this template to outline your product launch plan in a PowerPoint presentation. You can think of it as your product's introduction to the market. /F4 80 0 R Your subscription could not be saved. 0 0 0 0 0 0 406] 510 490 333 365 292 490 469 667 458 417 /Group << /F4 80 0 R 1116 0 R 1116 0 R 1116 0 R 1117 0 R 1118 0 R 1118 0 R 1118 0 R 1118 0 R 1119 0 R 1120 0 R endobj >> /Font << /GS7 72 0 R >> /Type /Page After all, how will people know about your product? /F4 80 0 R >> 2) Current Marketing Situation. Again, you dont need this part in every one of your product presentations, but its best to give the newcomers an overview of your company. /Type /Group Here are some more benefits that this presentation can offer you: To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product. >> 797 0 R 798 0 R 799 0 R 1347 0 R 806 0 R 807 0 R 808 0 R 809 0 R 810 0 R 811 0 R A new product presentation is far from one-size-fits-all and should be completely different depending on who's watching it. /StructParents 40 /LastChar 122 the risk of a product launch fail. Authors Note: If a product is one of a kind and different from its closest competitors, its main advantage is also known as its USP, or unique selling point. Set your eyes on a spectacular product launch by prepping the team with our template. 52 0 obj endobj /StructParents 42 You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. /CS /DeviceRGB /F3 68 0 R >> x[ou Deliver results faster with Smartsheet Gov. /S /Transparency Nothing beats a strong connection between a business and its customers. 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R 685 0 R Get actionable news, articles, reports, and release notes. >> /Type /Group /Font << /MediaBox [0 0 595.32 841.92] 765 0 R 766 0 R 766 0 R 766 0 R 767 0 R 768 0 R 768 0 R 768 0 R 769 0 R 770 0 R /Parent 2 0 R endobj You can view it. /MediaBox [0 0 595.32 841.92] /ExtGState << 6 0 obj 15 0 R 16 0 R 17 0 R 18 0 R 19 0 R 20 0 R 21 0 R 22 0 R 23 0 R 24 0 R /Encoding /WinAnsiEncoding Shine the spotlight on the customer profile and crucial metrics in your product launch presentation with this template. 0 271 0 500 0 406 510 417 500 417 << /Parent 2 0 R Move faster with templates, integrations, and more. /XObject << /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] 34 [850 0 R 851 0 R 852 0 R 853 0 R 854 0 R 855 0 R 856 0 R 857 0 R] Your long-awaited product is all set for a launch, we are all set to craft a perfect product launch presentation for it. >> /CS /DeviceRGB Share your project process with this free editable project management presentation template. >> /Font << /Type /Page This presentation can offer a great variety of benefits and well try to cover the most prominent ones to help you understand why you need one and the reasons why we strongly suggest creating one for your upcoming launch. 969 0 R 970 0 R 971 0 R 971 0 R 972 0 R 973 0 R 974 0 R 975 0 R 976 0 R 976 0 R First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation. /Artifact /Sect /Resources << All three launch stages i.e. /Group << >> >> Work your way through challenges by defining the template below as per your brand imagery. /Contents 140 0 R /Subtype /TrueType /Resources << /MediaBox [0 0 595.32 841.92] /F3 68 0 R /Tabs /S /Endnote /Note /F4 80 0 R /Im2 75 0 R /Resources << Whats more, things like the launch roadmap, pricing, and the general product launch plan can all be explained in a presentation, thus making everything clear even before the launch takes place. >> Download Product Launch Roadmap Template Microsoft Excel. /F3 68 0 R You might think of a general goal, such as everyone understands thoroughly about the developed feature. /F4 80 0 R /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] 15 [651 0 R 652 0 R 653 0 R 654 0 R 655 0 R 656 0 R 657 0 R 658 0 R 659 0 R 660 0 R /CS /DeviceRGB You can then wrap things up with a few words and your new product presentation is done! /S /Transparency /F6 86 0 R Looking for more PowerPoint alternatives? /Type /Page /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] 4. /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /Contents 91 0 R /MediaBox [0 0 595.32 841.92] /StructParents 35 Try Smartsheet for free, today. Success signed, sealed and delivered! Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. Do share your feedback with us :-). 1242 0 R 1243 0 R 1244 0 R 1245 0 R 1246 0 R 1247 0 R 1248 0 R 1249 0 R 1250 0 R] /F3 68 0 R /Parent 2 0 R This study aims to examine the impact of product launch, product advantage and market orientation on new product development performance and organisational performance in SMEs.. /Tabs /S Joe Weller. endobj Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way). /Image45 93 0 R /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] >> /F3 68 0 R /Type /Page /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] endobj In the second case, you can describe your target audience in detail and who your ideal customers are. A great start can boost your confidence to nail the rest of your presentation. /Contents 175 0 R /Contents 169 0 R Using an arrow with circles that you picked from SmartArt is too common. /Resources << >> /Tabs /S /Type /Group /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /MediaBox [0 0 595.32 841.92] /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] Heres the SMART goal for this product presentation: Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.