Its the latest in a long list of world-renowned locations and landmarks across the globe where Louis Vuitton has staged shows. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Minji represents Chanel, Hanni works with Gucci, Danielle is an ambassador for Burberry and Hyein signed with Louis Vuitton. The group did appear in a global campaign for FILAs Project 7 collection last winter, and their other current partnerships include a new temporary tattoo line with Inkbox and an ongoing collaboration with Samsung, with BTS-branded phones and earbuds (which are still available here). "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, By Evan The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. It is an honor to mark my beginnings as an actress with Louis Vuitton after having worked with them as a model," Hoyeon toldSoompi, reciprocating the love. Louis Vuittons best-performing post on its social channels for Mens Fashion Week in Paris for AW21 featured BTS, generating $436,000 in media impact value, according to Launchmetrics. The exhaustive list of BTS brand collaborations proves the boys supremacy in the global entertainment scene. It can be risky to put all your eggs into one or two baskets. She joins Zendaya, Hoyeon, & J-hope in the list! All rights reserved. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. Moncler's summer in the campaign signed by Thierry Le Gous, The brand's most iconic garments reimagined for warmer days, Vans' new "This is Off The Wall" campaign. In the. The actor, the company said in a global statement, stars in her first leather goods campaign for the Maison. All quotes delayed a minimum of 15 minutes. To receive the Vogue Business newsletter, sign up here. Let us slide into your DMs. A study of the iridescence trend, an optical property put in relation to the Metaverse concept and all the industries that are entering Web3.0. Louis Vuitton taps BTS as brand ambassadors K-pop superstars BTS have been named Louis Vuitton's latest brand ambassadors. On Saturday the creator and director of 2021s Netflix hit drama Squid Game Hwang Dong-hyuk participated in the show scenography. Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us, adds BTS, in a press release. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. 2023 The Hollywood Reporter, LLC. "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, joyful spirit in new motifs," the brand shared in a statement. At best, people were scared, sad, and exhausted. It is no coincidence that in recent years Louis Vuitton has become the driving force behind the record profits recorded by LVMH: 47 percent organic growth during 2021 for the entire group and a 64.2 billion euro revenue last year alone. As part of the new partnership, Jungkook, J-Hope, V, It also marks the beginning of Osakas new and ongoing role as an ambassador for the house, with further collaborative projects in the pipeline. Im not always the most responsible bag owner, so I might be throwing it around, it might get some real wear in it, you know, because I want to really use it, and it feels so sturdy.. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. While Osakas taste for wearing agenda-setting labels has spanned the likes of Comme des Garons and Sacai in the past, she first wore Louis Vuitton for her appearance on the cover of Vogues January issue, which debuted last month. Aside from their chart-topping music, BTS has quickly become an influential fashion force as well, with entire Reddit threads and Instagram accounts dedicated to their style. All Rights Reserved. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. Much of the desire for entertainment has to do with shortening attention spans, says Kellan Terry, director of communications and analyst at Brandwatch. What will happen to sneakers now that the hype is over? Unfortunately for Pinault, it depends on performance, The unnecessary controversy over Elly Schlein's image consultant. If you can get even 5 or 10 per cent of those to hit, youre going to be able to build your base and mitigate some of that risk of failure.. Hoyeon walked theLouis Vuitton Spring 2017 ready-to-wear showin Paris, also taking part in the campaign for the collection. Padukone has recently starred in campaigns for the likes of Levi's and Adidas, though her partnership with Louis Vuitton marks her first ambassador role for a luxury label. At the Cruise 2023 show held at the Falk Institute in La Jolla, California, three weeks ago, by contrast, the stars in the front row ranged from Thai celebrity Urassaya Sperbund to actresses such as Chlo Grace Moretz, Euphoria's Maude Apatow, scream queens Samara Weaving and Emma Roberts, Bridgerton's Phoebe Dynevor, and bond girls Lea Seydoux and Ana de Armas. I am thrilled to have Louis Vuittons first-ever Prefall fashion show in the vibrant capital city of Seoul, showcasing Artistic Director Nicolas Ghesquires vision for the collection, says Pietro Beccari, Chairman and CEO of Louis Vuitton, ahead of the show. Louis Vuitton's Men's Artistic Director Virgil Abloh said in a statement that he's "delighted" to welcome BTS as house ambassadors and explained that the partnership is a fusion of "luxury and contemporary fashion.". Speaking of Squid Game, the popular Netflix shows director, Hwang Dong-Hyuk, is collaborating with the French luxury brand for its inaugural pre-fall fashion show. All rights reserved. BTS doesnt need this partnership with Louis Vuitton, says Watson. The label also shared photos from the BTS' campaign debut which sees the musicians in coordinating pastel ensembles and sneakers on Instagram, calling BTS "one of the most renowned and influential groups in the world" in the caption. LVMH's top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Reuters, the news and media division of Thomson Reuters, is the worlds largest multimedia news provider, reaching billions of people worldwide every day. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are their latest house ambassadors. Ad Choices. Giving them another photograph is not entertaining.. The rising global icon, who has more than 31 million followers on Instagram, Before signing on as a Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy. A strong social media presence is essential for the new breed of ambassador, says Thomas Repelski, co-founder of marketing platform Lefty. Over the past decade K-pop stars have benefited from the Hallyu wave, the phrase that sums up the popularity of Korean pop culture and entertainment overseas. Everything You Need to Know About the 2023 Met Gala, Forget Stealth Wealth, Im Here For Kooky Luxury, Only Rihanna Could Pull Off a Fur Coat With a Trucker Hat. Blackpinks Lisa has more than 52 million followers on Instagram and an engagement rate of almost 10 per cent, according to data from Lefty. The deals speak to the broad appeal of these musicians, particularly in the US and Asia-Pacific, two key growth markets for luxury brands, particularly during the pandemic, says Avery Booker, chief operating officer at Content Commerce Insider, who has more than a decade of experience in global luxury market forecasting and digital marketing. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. A virtual version of Angelababy attended Diors pre-fall 2021 show in Shanghai. The 16-year-olds appointment as On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, Campaign images show Padukone modeling Louis Vuitton's new Dauphine bag. There isnt a similar pop group in the West as diverse and unisex., The market for ambassadors will become more competitive as brands compete for exclusive contracts. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. Our Standards: The Thomson Reuters Trust Principles. SUGA's Sweet as Honey Monogram. "BTS truly lights up the world stage, uniting people across the globe through their music," said Morgan Flatley, Chief Marketing Officer of McDonald's USA. While the two have been confirmed as ambassadors, with the rest of the members representing other luxury fashion brands such as Minji for Chanel, Haerin for Dior, and Danielle for Burberry. She joins Zendaya, Hoyeon, & J-hope in the list! Aut. India's latest box office smash 'The Kashmir Files' exposes deepening religious divides, "I'm a very practical, pragmatic person in reality, but I keep having to pinch myself because I can't believe this is real," she added. In addition to Timberlake, other ambassadors such as Cate Blanchett, Naomi Osaka, HoYeon Jung, Zhou Dongyu and Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. Breaks Down His Killer White House Correspondents Dinner Set, Pharrells Something in the Water Fest Cancels Final Day Due to Severe Weather, Stagecoach: Kane Brown Breaks Mental Health Stigma With 'Memory,' Talks Depression, Bernie Sanders: Many GOP Leaders 'Don't Even Believe in Democracy'. Its exactly like a global ambassador Its exactly like a global ambassador " House Ambassador is highest title at Louis Vuitton btw!! Credit: Dior. J-Hope, Jungkook, Jin, Suga, V, Jimin, and RM will collaborate with the luxury brand on special projects and are expected to be dressed in bespoke clothes in their forthcoming appearances, reported Independent. Brands want to work with more than just a face. She was recently named as part of the 9-person jury at this year's Cannes Film Festival, and earned an, Dior hosts runway show in South Korea for the first time. 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Louis Vuitton unveils Deepika Padukone as first Indian brand ambassador, Actor Deepika Padukone has been appointed Louis Vuitton's first ever Indian brand ambassador, the French. Sign up for the Teen Vogue daily email. Fellow Blackpink members have ambassador deals of their own, too: Lisa at Celine, Jennie at Chanel and Ji-soo at Dior. He points out that brands can develop strong connections with consumers through ambassadors with the high-level recognition factor and big fan armies of, say, Beyonc or Blackpink. Zendayas campaign was shot at the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer Eileen Gray, and was photographed by duo Mert Alas and Marcus Piggott and styled by longtime collaborator Law Roach. Does being leftist mean not taking care of one's image? It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. The pop group shared similar sentiments: "Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. Its really beautifully made and durable, Zendaya, who has cemented herself as a fashion star on virtually every red carpet, told Vogue about the Capucines bag. Credit: Dior. Zendaya Fronted Her First-Ever Louis Vuitton Campaign Mert Alas And Marcus Piggot Zendaya is the newest Louis Vuitton H ouse Ambassador. 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Louis Vuitton has officially revealed Zendaya as the maisons newest house ambassador, becoming the face of their iconic Capucines bag. See here for a complete list of exchanges and delays. You can unsubscribe at any time. Finally, there is her keen instinct for fashion as a means of activism: As just one example, for her appearance at last years U.S. Open, where she won her third Grand Slam title, Osaka wore a series of protective face masks powerfully honoring Black victims of police brutality. Want more from Teen Vogue? Padukone has appeared in over 30 feature films, including "Padmaavat," one of the highest-grossing Indian movies of all time. It is such an honor to work with Nicolashes a designer I admire so much and we share a mutual love of Japanese culture and style. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says. Louis Vuitton announced the news on Twitter on Thursday, writing "#BTS for #LouisVuitton. Here is a list of K-pop stars who have fronted high-end fashion brands. Mert and Marcus. PSA: the power of BTS is about to infiltrate luxury fashion. The partnership comes just days after BTS inked another major deal with none other than McDonald's. Check this out: 2023 Cond Nast. The pop superstars will be teaming up with the fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances, Fashion Kings BTS Announced as the Newest Louis Vuitton Ambassadors, Best Face Forward: Jimins Go-To Skincare Mask Is Now Available Online for $2, Drake, Will Arnett Celebrate Toronto Maple Leafs (Long-Awaited) Postseason Triumph, 2023 Met Gala Live Stream: How to Watch the Red Carpet Online, Record Players Start at Just $39 As Part of Amazon's Bluetooth Turntable Sale, The Popular WiFi Extender That Gets Rid of Dead Zones at Home Is Just $15, Best 'Face' Forward: Jimin's Go-To Skincare Mask Is Now Available Online for $2, How to Watch the NBA Playoffs Online: Live Stream Basketball Without Cable, Roy Wood Jr. Part of this strategy is undoubtedly fueled by the brand's heavy investment in marketing, but the method behind this spending plan is the real reason for a success that seems increasingly endemic: the brand bets heavily on a variety of cross-cultural stars ranging from Netflix actresses like Hoyeon Jung and the aforementioned Millie Bobby Brown and Phoebe Dynevor, to athletes like Eileen Gu and Eve Jobs, but also fashion legends like Pat McGrath and indie divas like Cynthia Erivo. In Ghesquires words: Naomi is an exceptional woman who represents her generation and is also a role model for everyone. K-pop singers wont just wear brands on the red carpet but in a plethora of other ways, from making music, doing TV shows and filming movies to dancing and modelling, Booker says. [1/5]Models walk on the runway during Louis Vuitton's Pre-Fall 2023 Women's Collection show on a bridge over Han river in Seoul, South Korea, April 29, 2023. Email us at feedback@voguebusiness.com. Is the allure of Hollywood stardom on the wane as a marketing factor? Its exactly like a global ambassador From Jenna Ortega to Gabriella Karefa Johnson, here are the names that dictate the trends in style, 5 sustainable brands loved by celebrities, Louis Vuitton's next show will be curated by the creator of "Squid Games", The bond between the French maison and South Korea is destined to last, An online resource to find out where the model discovers some of the cult pieces of her personal style, The most iconic celebrity courtroom outfits, From Winona Ryder in Marc Jacobs to Kim Kardashian as wannabe lawyer. Instead of spending a million dollars on virtual influencers or a spot with BTS, he has a different suggestion: Find a hundred real individuals across TikTok, YouTube and other channels that your target market might be utilising and give them $10,000 to promote your brand. "Following a strong collaborative relationship with the Maison the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton," the fashion house announced in a press release. Top Western fashion influencer Chiara Ferragni, by comparison, has 23 million followers and a far lower engagement rate of 3 per cent (although still above the Instagram average of 2 per cent.) Send us a tip using our anonymous form. Rolling Stone is a part of Penske Media Corporation. How to make Nike's Air Max Day relevant again? Actress Deepika Padukone has become the first ever Indian brand ambassador of luxury brand Louis Vuitton. 44 At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing her creations on the red carpet-as she also Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore 6 of Pharrell Williamss biggest luxury fashion collaborations Yayoi Kusama wants her Louis Vuitton collaboration to bring joy Topics Louis Vuitton Livestream Fashion show Seoul Nicolas Ghesquire South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. Are branded virtual worlds the new marketing terrain? "When you're 18 and have just started earning, you don't even bother looking into a Louis Vuitton store when you walk past it because you know you're never going to be able to afford it," she is quoted as saying. "South Korean band BTS are I am in awe of Naomi, she stays true to herself and doesnt compromise on her values.. Ethiopians savour first night of annual 'Addis Jazz Festival', Hollywood writers, studios stage last-minute talks as strike deadline looms, Soviet and Russian fashion icon Zaitsev dies - agencies. CNN Actor Deepika Padukone has been appointed Louis Vuittons first ever Indian brand ambassador, the French luxury house announced Tuesday. Discover more via link in bio. Its exactly like a global ambassador According toBoF,Louis Vuitton's red carpet-related mentions of the Oscars number 86,500, far fewer than Chanel and Dior, which have more than twice as many, but with much steadier growth than the other two brands over the years. We are excited for our upcoming projects with Virgil Abloh," they shared. People want bite-sized nuggets of content to digest. As well as being regularly photographed sporting Louis Vuitton outfits and bags, Padukone has previously modeled for the brand. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. The accompanying photo shoot, which appears in the magazine's May 2022 issue, sees her wearing a variety of items by Louis Vuitton. I think where things are going is that the idea of having one ambassador is less important or appealing to a brand, and they could have five or six instead that are regionally powerful. Not only is she an ambassador for Louis Vuitton but she is also a face of LOreal, Chopard and Mot & Chandon. South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. From New York to Paris, in-person fashion shows are back. The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs. The epicenter of runway news, street style, and emerging trends. Few Western celebrities have the same vast and dedicated followings as K-pop stars, says Repelski. "I'd just like to say congrats to LV for getting the privilege of working with bts and having them as ambassadors, such an accomplishment " someone else added. It means well see some very interesting collaborations emerge., Brands may also appoint more brand ambassadors around the world to target audiences at a much deeper level, says Booker. Please see our privacy policy for more information. 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To revisit this article, visit My Profile, then View saved stories, To revisit this article, select My Account, thenView saved stories, Sign up to our newsletter for a truly global perspective on the fashion industry. The shocking news comes only 2 months after the show's premiere. The Fold - NZ WordPress Design & Development. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. Not all marketers are convinced though. "Im looking forward to every moment I will experience with Louis Vuitton as their global ambassador.. He serves as the creative advisor for the event and will have a hand in shaping the runway shows scenography. With a new chapter as an ambassador for the storied French fashion house, it seems Osakas style journey is just getting started. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.". She joins Zendaya, Hoyeon, & J-hope in the list! Comments, questions or feedback? Zendaya has been announced as the newest face to join the Louis Vuitton family WORDS Elyssa Kostopoulos PHOTOGRAPHY Mert Alas & Marcus Piggot for Louis Vuitton PUBLISHED Fri, 21 Apr 2023 - 6:00 pm If Zendaya ever asked us, The Hollywood Reporter is a part of Penske Media Corporation. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. The series will be set in the same universe as the original show. BTS and Blackpink are able to connect with global audiences more effectively than some of their K-pop counterparts because of their unique background and preferences, says Booker. Global ambassadors play an important marketing role for luxury brands because of their ability to promote a brand in a way that doesnt look like in-your-face advertising, says Jared Watson, assistant professor of marketing at NYU Stern School of Business. As part of louis vuitton brand ambassador list the Naomi Osakas rapid ascent to success as a tennis champion has been, its safe to say, stratospheric. She joins Zendaya, Hoyeon, & J-hope in the list! K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. Louis Vuitton has named BTS as global ambassadors, making them the latest South Korean stars to lead a major LVMH brand. BTS - Photo courtesy of LVMH. This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. A category in crisis but one that no one can do without, The new Bottega Veneta fanzine dedicated to Kate Moss, Why Italian museums are suffering from an unusual shortage of staff, Although the number of visitors has returned to pre-pandemic levels, The campaign featuring Botticelli's Venus is proof that institutions don't know how to communicate, 10 tables that have made the history of Italian design, Water is the unique protagonist of Google's installation for the Salone del Mobile, An immersive experience that explores our connection with one of the founding elements of life on earth, 10 seats that have made the history of Italian design. This campaign marks the first time that the brands miniature Capucines BB is pictured in an advertisement for the bag, which comes in models of various sizes. Im excited for the new chapter in her journey with Louis Vuitton," he wrote. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. For example, in Central and South America there are reggaeton stars who are super megastars over there. More on this: Who Has The Longest Las Vegas Residency? Here is an analysis of the ubiquity of TikTok, from its influence in different industries to its relationship with Gen Z. In 2016, she landed her first major show thanks to Louis Vuitton. House Ambassador is highest title at Louis Vuitton btw!! "I can't wait to share all the very exciting projects we are working on," the designer added. However, it is not the first chapter in the LV x Hoyeon history book. The handbag, crafted in full-grain Taurillon leather and outfitted with hand, shoulder, and cross-body styling options, is both practical and elegant. His name is only known to die-hard tennis fans, but that was a fantastic strategy, says Brandwatchs Terry. pic.twitter.com/WzRHWb3piB, Louis Vuitton (@LouisVuitton) April 23, 2021, In a statement, Louis Vuittons Mens Artistic Director, Virgil Abloh says that he spent time with the group to go over creative visions and ideas for the brand, though he stopped short of revealing what exactly the guys have in store. Some real-life ambassadors are comfortable with using virtual versions of themselves: a virtual avatar of Dior ambassador Angelababy attended the brands pre-autumn show in Shanghai in March. The stars of the future who will be appointed as brand ambassadors will combine entertainment with marketing and play a more active role in promoting the brand, says Booker. Un post condiviso da Louis Vuitton (@louisvuitton). ", Though India has not been a traditional target for the luxury sector, the. "And it speaks to the kind of diversity I hope to see in the future. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. Only qualifying to enter her first Grand Slam tournament in 2016, within two years, the Japanese-American player had won both the U.S. Open and the Australian Open; in 2020, she became the highest-earning female athlete in the world. Zendaya stole the spotlight at Louis Vuitton's Fall/Winter 2023 runway show, as the rumored ambassador & 'Euphoria' actress sat front row. And if for the men's collections the brand tends to hire huge stars from music, social media, and athletics (three random names: Tyler, The Creator; the BTS, Serena Williams) in line with the contemporary grandeur brought by Virgil Abloh, when it comes to red carpet and women's collections the brand's tactics have become more subtle and cross-cultural in recent years. How well has Wes Anderson's aesthetic aged?
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