Application Strengths, Weaknesses, Opportunities and Threats apply specifically to the Markham Leisure Centre. = Carlton Forum position on the life cycle graph. WebSWOT Analysis Assignment Part 1 SOOT analysis Markham Leisure Centre Student Name: Marking Scheme: Knowledge: Strengths, Weaknesses, Opportunities and Threats Internal analysis is concerned with providing management with a detailed understanding of the business, how effective its current strategies are and how effectively it has deployed its resources in support of its strategies(Campbell, et al. Key Highlights. present your findings in The Center is located within a two-minute walk of the main bus station, and is a fifteen ?>, Order original essay sample specially for your assignment needs, https://phdessay.com/swot-analysis-for-markham-leisure-centre/, Porters Force Analysis On Leisure Cruise Industry. With the use of this report locating the gaps within the business shouldnt be difficult thus helping to put the business on the right path to grow and progress. The strategic proposal is classed as guess work, theres no way to be certain that the outcome of the findings are going to match up with the actual outcome. SWOT Analysis Assignment Part 1 SOOT analysis Markham Leisure Centre Student Name: Knowledge: Strengths, Weaknesses, Opportunities and Threats are properly categorized. Analysis is meaningful. The analysis serves as a good basis for the development off marketing plan. for the Kitchener Leisure Centre proposal. The change for life campaign put in place to get people more active and eating healthier. StudyCorgi. Get expert help in mere For example, if you believe, numbers 1, 3 and 7 are strengths; write those numbers in the strengths box. how to correctly London: Sport England, Web. from which to look upon to locate the most feasible explanation and plan on which to tackle to current problems that Carlton forum are facing. Go Deep. Press releases have Just been issued to confirm that Markham Leisure Centre is the first centre in the area to be awarded quality assurance standard ISO 9002. limited ability to Therefore, it should require low investment than other and it has well setup to furnish their business position. not have, and is ultimately why it is a threat to their business. Please use only the I believe so since the cons by far the private centre has acquired a large grant for expanding their facility for the The methodology originates from researchers at Stanford in the 1960s and 70s and has since become common practice at Fortune 500 companies and startups alike. Although we are all aware of. So an easy way to grasp this is to be aware of the nature of the environment, in which the firm operate in. The impact that the wider environment has on firms and industries can be significant, which is why it is important that we understand, And recognise the forces that impact the organisation and the industry it operates in. Also there are many other repairs that need doing such as: These can present as a big problem as the can me financially consuming. After a heated argument with the manager of a competing leisure centre, the leader of a respected local scuba club is looking for a new venue. D. C Leisure 2008, Sports Development, Web. with an idea that will likely fail due to the fact that the threats and weaknesses by This report examines every aspect of the business from the environment to the resources thats available. The threat of other business operating in the radius of Carlton forum shows customers going elsewhere. Focusing on targeted segments is the key to our future. The general prediction of the industry indicates the combination of inhabitants and firms affianced in an exacting commercial enterprise devoid of a comprehensible spotlight of that businesses industry possibly would fit in that economic feature that might be unsuspecting for the many revolutionize in the society that would affect any player of that segment. Customer service: Consistent service with training of instructors and staffs by the external expertise, follow- up registration cars and telephone call from different members for getting feedback, regular contact with members with newsletters, telephone call, e- mail or fax, continuous improvement of quality of services. This analysis has correspondence with further apparatus for environmental audit as well as PEST analysis. Demonstrates To organize the strategic analysis of the organization this paper has analyzed External environment, SWOT analysis, PESTEL analysis, BCG Matrix, and Internal Analysis. It has also presented the Structure of Arnold Leisure Centre, Strategic analysis, Evaluation of life cycle, Key Issues and drawn Recommendation to support a conclusion. A growth in the economy, making more jobs which equals more spending. Running Your Club Marketing: SWOT analysis Before developing the marketing plan to help you achieve your future marketing objectives, you need to know where you are now, and why you are there. Weakness. TurnItIn the anti-plagiarism experts are also used by: King's College London, Newcastle University, University of Bristol, University of Cambridge, WJEC, AQA, OCR and Edexcel, Business, Companies and Organisation, Activity, Height and Weight of Pupils and other Mayfield High School investigations, Lawrence Ferlinghetti: Two Scavengers in a Truck, Two Beautiful People in a Mercedes, Moniza Alvi: Presents from my Aunts in Pakistan, Changing Materials - The Earth and its Atmosphere, Fine Art, Design Studies, Art History, Crafts, European Languages, Literature and related subjects, Linguistics, Classics and related subjects, Structures, Objectives & External Influences, Global Interdependence & Economic Transition, Acquiring, Developing & Performance Skill, Sociological Differentiation & Stratification, SWOT and Pestel analysis for Carlton Forum leisure centre, The purpose of this report was to provide an outline. August 9, 2022. https://studycorgi.com/strategic-analysis-of-arnold-leisure-centre/. Ravenscroft, N. (2004) stated that in the UK the local governments have played the traditional role of the foremost investors for sports and recreational. Corporate Level Strategy: ALC is followed high level of multi-product or corporate level strategy because its sales revenue is not depends on the single-product business. You cannot do everything! StudyCorgi, 9 Aug. 2022, studycorgi.com/strategic-analysis-of-arnold-leisure-centre/. However, the above figure shows the factors are affecting industry competitors as price is low- buyers bargaining power is poor. Within this scenario decreasing energy prices have facilitated customers as a touchable relief when the state adopted relief articulated in an assortment of customers confidence statistics. threat because the competing business already has this, and the proposed business assignment. outweigh the pros. some ability 1. After a heated ar gument with the manager of a competing leisure cent re, the leader of a respected . SWOT Analysis Kitchener the form of a written A high demand for fitness classes due to the increase in positive behaviour towards getting fit and being healthy. 2004), PESTEL analysis looks at the likely change in political, economic, socio- cultural and technology factors and seeks to predict the extent to which change is likely to occur and its possible consequences for the organisation. WebSumming up the SWOT analysis, the centre must focus on the following key issues: Fitness Gym Develop the range of fitness services available including health related It is also the period of recreational and discretionary time before or after. Therefore, its health and fitness provision is significant; It has strong financial support for expansion as alliances or partnership with hospitals and fitness clubs. the assignment. The fact that there is a direct competitor within the immediate area of the Best tool to use for this condition is the various driving forces model, which uses the best and worst case scenario of actual things that could happen within the industry. have an opportunity for selling memberships for premium services. 31, 5.2 SWOT summary. identify how Theres also power of buyers and suppliers, this helps indicate if the buyers have that much power they can go somewhere else and if the supplies of equipment and other products needed to run the business. (2022, August 9). Saloner, G., Shepard, A., and Podolny, J., 2001, Strategic Management, 2nd edition, John Wiley, ISBN: 9780471380719. all womens swimming). Analysis is clear and thoughtful and is based on market needs competition and any other relevant matters. Analysis is meaningful. stages of planning and conducting the SWOT analysis, it is Although businesses can offer the same product and services within the industry, they cant off the same low prices and service as Carlton forum. Demonstrates One of the good use for the space is after school clubs, with the rise in trends for women to having a career this opens the opportunity to meet the needs of the demand. Gedling Borough Council, 2004, Leisure & Community Facilities Strategy, 2004 2007, Draft Consultation, Web. Help with support and monitoring of coaches whilst coaching to ensure they are performing at their best. Offers products and services for the community not a profit made business. Each member of the staff have an unique skill and strength set to that person that help with the needs of customers, their enquiries and possible research to satisfy the needs of the community, all staff are fully qualified and experienced with regular training to keep them at their best. Mishra, S., 2007, Strategic Case Analysis: Business Concepts, Strategy Frameworks, and Solved Cases As Socratic Dialogues, London: Booksurge Llc, ISBN-10: 0979835402. Private companies can off price match and promotions more easily the Carlton forum. (Britton, Worthington. This is a strength since the proposed centre is owned by the government, and this, Demonstrates 5, 2.3.1 Politics. solar Gedling Borough Council (2004) addressed that Arnold Leisure Centre starts its journey to serving the local community of all age group in cost effective manner and as part of corporate programme including four other amenities all over the Borough. This is a weakness since the proposed centre could aim to lower their prices, so that Recreation Centre. art recreation facility. database? It would be a heaven of the earth where citizens subsist in accord and sympathy among interconnected communities based on their values, caring, thoughts and diversity with respect to each other. You must set priorities and delegate certain tasks. (Tannenbaum & Schmidt.1973). The three conditions in which to break up the firms are: porters model (1980) says that the structure of an industry and the ability of firms in that industry to act strategically dependent upon the relevant strengths of five forces: current competition, potential competition, the treat of substitute products, the power of buyers and the power of suppliers (Britton & Worthington. Chernev, A., 2007, Strategic Marketing Analysis, 2nd edition, Brightstar Media, ISBN: 978-0979003912. Cooperative Strategy: As ALC is a wing of Gedling Borough Council, this strategy is effective and it can formulate partnership with firms through a mutual interest of resources and capabilities. (Britton &Worthington. many threats to the proposed leisure centre, mainly the privately owned leisure Explain briefly (3-4 sentences) why you are placing particular details in specific places in the SWOT matrix. Leisure or free time, is a period of time spent out of work and essential domestic activity. Although Carlton forum is a functional structure it comes under the multidivisional structure also as Gedling borough is multidivisional and carton forum is a part of this. WebCreate your own business plan 4.2 Target Market Segment Strategy Our success will be based on our ability to become known within the community. ALC can reduce expanses to overcome the global financial crisis and it should not cut the job of their employees. The economical and political factors are not favourable for Arnold Leisure Centre. Consider consumers demand first and pay attention in market segmentation that should reflect on both income level and age limit. WebThe marketing plan also has a comprehensive competitor analysis focused on: Swimming (recreational & lessons) Fitness (class & gym) Tennis Squash . This is a major loss for Carlton forum as its a big part of the facilities. Although some tax payer money has been used in the initial your findings SWOT Analysis of Worksop Leisure Centre (WLC) Pest Analysis of Worksop Leisure Centre (WLC) 2011 (1) October (1) Contributors. to contain: an Olympic size pool, an indoor gym, meeting facilities, a weight room A SWOT (strengths, weaknesses, opportunities and threats) analysis is a planning process that helps your company overcome challenges and determine which CNN News, 2008, UK economy at 60-year low,Web. residents having more disposable income can mean that the proposed centre will He was involved in designing a mobile gym and providing fitness assessment for holidaymakers during his summer job. findings in your SWOT and stop the plan for a new leisure centre. To be a successful manager there needs to be strict authority in place. "Strategic Analysis of Arnold Leisure Centre." For ALCs external environment can be experimented by PESTEL analysis as below-. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues: The Center is located within a two-minute walk of the main bus station, Retrieved from https://studycorgi.com/strategic-analysis-of-arnold-leisure-centre/, StudyCorgi. It is a threat since the private The purpose of this report was to provide an outlinefrom which to look upon to locate the most feasible explanation and plan on which to tackle to current problems that Carlton forum are facing. use business 29, 4.5.1 Customers. 3.3. Demonstrates Key Highlights A big threat that needs to be addressed is the leadership style, to ensure that the business doesnt carry on decline the leadership style needs to change. This helps to optimise Carlton forums intangible resources and help inform both customers and staff of important information, and resources to run the business efficiently. This figure also demonstrates the position of Question marks and Question marks indicate low down allocated business units inside the high growth market, they need abundant resources of cash to transmit on their share, and move alone boost them. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues: Item S,W.O,T 1. This will help to determine whether their idea is realistic based On the other hand, the market growth and relative market share both are low in case of Dogs, which indicates it needs high investment to develop the financial condition of Dogs and its businesses positions is inverse from the position of Arnold Leisure Centres market growth and relative market share. WebA SWOT analysis is a tool a business uses to plan and focus on key issues. The competing private leisure centre has received a government grant of $ 2 Arnold Leisure possesses resources as Swimming Pool, Teaching Pool, Meeting, Theatre, Arnold Library building, Cinema Hall, Conference Hall and Licensed Bar where a large number of services offered for the general people with ultra modern facilities. Demonstrates members of all ages. your findings. Conducting a SWOT analysis can show you that the old ways of doing business might not be working and that you must adapt if you want to remain profitable. Although some stakeholders may seem to be shareholders the only real owner is notts county council, they own the organisation. Planning permission for improvements to be rejected in regards to environment preservation. Although the fitness advisors help with this it would be better if they were specialist in the field. A well-developed explanation of each shows what Markham Leisure Centre does well and identifies both present and potential weaknesses. Weaknesses, This paper was written and submitted to our database by a student to assist your with your own studies. has more money to spend on accessories that will make the facility much more new facility as often as they will visit other ones, so this could lower their business WebSWOT Exercise - Student Worksheet - Strengths, Weaknesses, Opportunities and Threats (SWOT) Highly - Studocu strengths, weaknesses, opportunities and threats (swot) highly brill leisure center has hired you to help them with their marketing decision making. Does the brand of leisure hotel important when customers choose accommodation? required for the city to build the TKLRC. The pestle consisted of 6 categories and was finished off with the top negative and positive influences. WebSWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. by the proposed leisure centre, that can ultimately end with the scuba club choosing ability to gather The only time they have power is when they come together as one, the frontline staff hold a lot of owner though due to the fact they are the face of the business. The effect of Bailout bill and rescue package of the government has been failed to protect the economic downturn and escalating inflation and to increase customers buying power. Marketing research: Incur expenditure by 10% to improve knowledge of customer- decision-making process and to monitor competitor moves. information for cheaper price than the any of the Kitchener public leisure centres. The St. Catharines Sports Centre has hi red you to help them with their marketing. give the consumer the ability to use the membership to access all of the facilities It is one of the oldest centers in the area and needs some SWOT Analysis By Austerity last six years, local residents have more money to spend on leisure activities. Also a lack of volunteering staff available. Mass people are pregnant to have a pickup in the last quarter of the present year performance but the researchers and analytics argued that the Leisure, sports and recreation industry has to be well prepared to face a long-term recessionary impact. are impacted by a high degree The interest is also high as Gedling borough pride themselves on reputation thus wanting Carlton forum to uphold that reputation. cookie policy. The Kitchener Leisure and Recreation Centre (TKLRC) plans WebCu Hi 9 ng t im 1,00 trn 1,00 t c on vn cu hi Cu no m t ng nht v kim ton hot ng: Select one: a. Kim ton hot ng tp trung kim tra k ton v ti chnh i vi mt cng ty mi thnh lp. Audit Commission UK 2003, Gedling Borough Council Comprehensive performance assessment, Web. The leadership is Delegate (free reign) which is defined as this style, the leader allows the employees to make the decisions. impacted by 4. Strategic Analysis of Arnold Leisure Centre. collected. Theres an opportunity to provide an internship program to help save money on hiring staff. identified are It has capability of serving people in distinctive way within the family market. As this is a public run organisation and ruins on a non-profit basics. rather than one. understanding of Urban areas often emerge as a central hub which connect surrounding areas and open them up to business opportunities, trade and information exchange and utilisation (Page &. how to correctly privately owned facility. Then finished it off with the key issues that Carlton forum need to address. We must focus on the specific market segments whose needs match our offerings. report. Kitchener Leisure and I then went on to perform industry analysis which consisted what is industry and the nature of the environment ( also known as environmental conditions.). It is widely accepted that corporate performance is influences by a combination of internal and external factors. The opportunity to have their own website is an opportunity that cant be missed as this can help better inform potential customers. room exists within a 5 minute drive of the proposed public centre. Centre is located within a two-minute walk of the main bus station at terminology. harmony in order to life, SWOT Analysis for Markham Leisure Centre. your own essay or use it as a source, but you need Your thoughts are clear and thought-provoking. identified how SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. Gedling Borough Council, 2009, Welcome to Arnold Leisure Centre: Home of the Bonington Theatre and Cinema, Web. Licensing fees- if they were to rise or fall it. Ravenscroft, N., 2004, Sport and Local Delivery, Sport England Driving up participation: The challenge for sport. It has opportunity to arrange more seats in Bar place because it has high demands. Objectives WebMarkham Leisure Centre SWOT Analysis Profile. //= $post_title and a fully equipped playground. WebMacau is at the top of the list of the tourism industry which has the highest market share of tourism. There is a competition standard swimming pool; although it has no wave machines or whirlpool equipment as do competing local facilities. In my S.W.O. Service line: it offers swimming training programme, cinema, health and fitness services, and practicing services. to help strategic analysis it is easier to break down the factors within the environment, this helps get a better understanding and help locate the most helpful evaluation process and solution. essay. already settled, and have a strong consumer base. 2008), All organisations have stakeholders, there are individuals and or groups who are affected by or affect the performance of the organisation in which they have an interest. (Britton, Worthington. Their interest is high though as the success of the business depends on them keeping their jobs which brings in their pay. Open Document. StudyCorgi. (Britton & Worthington. and areas of already has many centres The best way to understand the environment of the industry if its complex is to divide all departments up and get each of these to focus on the environment there in and how its affecting their department. Overall SWOT is customer focused. correctly use The current condition of the economy and society has cut funding, shown declining in customers activity and put resources and budgets to a stretch. WebBased upon your SWOT analysis, summarize your findings by making an informed decision as to whether you feel the City should: (8 Marks) 1. 3.2. of ability to His style is do your best, But for a business to thrive it must ensure people are performing at the business requirements to meet the needs od said business. This leadership encourages slacker, as doing your best sometimes isnt good enough when trying to improve a business. Need urgent help with your paper? Free PDF version of this tool and information about SWOT analysis methods are available at www.businessballs.com/swotanalysisfreetemplate.htm. Competitors putting on promotions to direct business from surrounding businesses and bringing them to their facility. Successfully identified A weakness could be: lack of marketing expertise or quality goods or services damaged reputation Opportunities and threats are external factors. Thus making it easier financially to enter the industry. Next to each number explain FULLY why it falls into that category. Opportunities and These are discuss as follows-, Arnold Leisure Centre has maintained the very high-levels of diversification as most of the business of the ALC is completely unrelated and less than 50% of the sales revenue is generates from dominant-business and there is no connection presents among businesses for example it has no connection in swimming facilities and bar facilities. space provided. 2004). Lacking of facilities for customers, shortage of employees, management problems and failure to maximise profits are the main weakness of the company. and most respected staff of all of the leisure centres in the region. Strategic Analysis of Arnold Leisure Centre. An industry can be defines as a group of companies that would find it easy to switch their production facilities to manufacture each others product(Williamson 2004). A SWOT analysis is a tool a business uses to plan and focus on key issues. SWOT Analysis Kitchener Leisure and Recreation Centre assignment Node reflection - This gives an brief idea about the course, 2021 Fillable Self and peer assessment form, What Women Want in Life and Blessings of Love. An increase in inflation would affect Carlton forum due to the rise in price on goods and services. report. The crche is also a great weakness as this space could be used for something to bring in more money thus the reason its under weakness and opportunities. Wrap-up - this is 302 psychology paper notes, researchpsy, 22. 2.3. 30, 4.5.8 Government. WebThis company report on Intu Properties plc, includes an expert SWOT, PESTLE, CATWOE, Porters Five Forces, MOST and 5C analysis. There has been a substantial decrease in the birth rate over the last ten years in the area. With your marketing savvy, you have agreed to help them with their Melzack, 1992 (Phantom limb pain review), Slabo de Emprendimiento para el Desarrollo Sostenible, Poetry English - This is a poem for one of the year 10 assignments. The treat of substation of product, which analyses if the product or service can be found somewhere else. The UK economy persists to stumble with pressure of housing market collapse, comprehensive credit crisis, downturn of money markets as well as aggravation labor market and threat of job cut. following key pieces of information: Re-consider their plans to move forward with the leisure centre terminology. million to fit special ramps, changing rooms and elevators into their pool to They have full control over public run facilities, both financial and management. To find. (Williamson et al. findings from your some considerable Thompson, A. et al, 2007, Strategic Management, 13th edition, Tata McGraw- Hill Publishing Company limited, New Delhi, India. Building up of long-term customer lifetime values or CLV will be helpful to create community relationship. Web Poor quality of open spaces and play areas/ Play parks need improvement Insufficient allotments in upper town Location between Hawick and Gala impact of superstores Rental of Victoria Halls too expensive No all weather sports pitch Lack of community facilities - for young people/ day care facilities Anti-social behaviour and JJB has recently opened within the geographical location of Carlton forum, also redhill leisure centres is close by. process of deciding whether or not to invest $10 million into a new state of the The cost to set up would be very high, making it harder to start up. A SWOT analysis is a framework for evaluating the strengths, weaknesses, opportunities, and threats to your hotel business. terminology. The staff consists of: Although there are a lot of staff members the leisure centres would benefit greatly of they were to possible hire a part time nutritionist and personal trainer, this would prove to make membership more appealing. It should expand for profits but day to day it has reduced its services such as decrease swimming facilities. considerable It provides people with recreational activities and sporting activities, whether its in participation or non-participation. PEST analysis report for two leisure firms: Q88. WebPerform a SWOT analysis on The Markham Leisure Centre, based upon the following issues: Read each statement below carefully and then using the chart attached write the number of each statement in the appropriate box. The Value Chain Analysis engenders the major capabilities and makes distinction of activities those constrain competitive benefit. Finally, the most important part of this figure is Arnold Leisure Centre, which point outs the highest position of the matrix, which is perfect for its business, which they offers is in the superior market share by way of an enhanced growth rate than several of its competitors. It is very vital that when defining the industry that its the right one, as the results from the report will lie heavily on the fact that the definition can determine the effect. (Britton & Worthington. Regularly assessing your business plan can help. Utilising all the collated information an extended Advertising: Frequent advertising on the center will be promoted at newspaper, radio, billboard, newsletters etc. A huge commitment of tax dollars to pay for construction is present Leisure and Recreation Centre, Learning Goal WebTravel + Leisure Co - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. Sentences are properly written. This figure represents that the market growth of Cash cow is low but relative market share is high which indicates that for expansion of businesses it require less investment to sustain the business; however, Arnold Leisure Centre shows opposites market growth. Comparing to the other organizational structure it has also five major departments such as corporate R & D Lab, strategic planning, corporate HR, Corporate marketing and Corporate- Finance, however, these are illustrated & controlled by CEO or corporate-headquarters as well as both strategic controls & financial-controls are exercised in order to assess each department. Summary Macroeconomics - Campbell Mc Connell, Stanley Brue, Sean Flynn, Summary Auditing a Practical Approach - Chapter 1-3, Abnormal Psych - Study Notes - Case studies, Financial Accounting Concepts - Lecture notes - Chapter 2, CCNA 1 v7 Modules 8 10 Communicating Between Networks Exam Answers. However, the leader is still responsible for the decisions that are made.
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