Theres no way to determine how many readers the print edition has, but considering the papers circulation figures, the number of readers is likely in the 23 million range. Learn more about how Statista can support your business. A majority of the public (64%) also continues to prefer to get political news from sources that have no particular political point of view; just 26% prefer news from sources that share their political views. could enjoy the contents of the paper as it features hard news which is what their demographic is interested in. If you're sharing an apartment you'll have a lot more buying power, but 80k won't put you in . ", Publishers Audience Measurement Company, Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380755/the-times-newspapers-monthly-reach-by-demographic-uk/ (last visited May 01, 2023), Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph], Publishers Audience Measurement Company, March 10, 2021. These cookies will be stored in your browser only with your consent. The most valuable magazines in the world. Not everyone who reads The New York Times comes from an affluent household. When it comes to book statistics, adult nonfiction showed the largest growth with a 5.4% revenue increase from 2016 to 2017, according to the StatShot Annual Report from the Association of American Publishers. For comparison, the Sunday edition of the News Corp-owned paper circulated 995,684 copies. The Times target audience is older with over half the audience aged 55+. Just 22% of Americans are liberals. down from about 900,000 the previous year. Sponsored content. The New York Times' online readership skews slightly Democratic, with more Democrats than Republicans making up its audience. . The daytime talk show audience fared poorly on the knowledge questions, with just 4% answering all four correctly. The Times and its website attract mostly young, affluent readers, which will surely help attract advertisers once the pandemic-related financial crisis is over. Obviously, selling an old magazine wont make you rich, but if you have stacks of vintage magazines or if you do your research and begin buying up old issues in bulk, it can certainly add up. TIME Magazine's target audience is made up of 25 million readers worldwide, with 20 million of that number living in the United States. The Sunday edition didnt lose as many readers, but the decrease is still significant 48% from 1.69 million copies distributed 20 years ago. From this we can infer that the readers and target audience are interested in more hard news -topics that are usually timely, important and consequential, like politics - rather than soft news which features more entertainment, celebrity and lifestyle news. Inform campaign strategies by leveraging our first-party insights platform. A prevailing notion in marketing (across many sectors, not just media) is that millennials are the most valuable demographic to reach. You also have the option to opt-out of these cookies. Daytime talk show watchers stand out as the least well off regular audience. Necessary cookies are absolutely essential for the website to function properly. According to memorabilia website Nostomoania, the most valuable magazine of all time is Drag Cartoons edition 27, which it estimates as holding a $169,000 US value. Yet the regular audiences for a number of news sources differ only modestly from the public ideologically or politically. Hyman is often asked whether old National Geographic magazines have any value. By comparison, the regular audiences for both CNN and Fox News are more evenly divided between women and men. Unlike them, women aged 5564 are more interested in arts, health-related articles, and human interest stories. The number of print subscribers dropped by 7.4% in 2020. website alone had 130 million unique monthly readers. Just 43% of readers say that they have access to their own private bank account. The source provided the additional information: "Net reach of the title across printed and digital format." PAMCo 1 2021: April 19 Mar 20 print data fused with November 20 Comscore data A look at New York Times circulation by year points to a massive drop in the papers print readership. But they also love the New York Times, according to data from a survey conducted by the Pew Research Center in 2012. identify what the key drivers of opinions are from a range of demographic and behavioural variables (including political views), it is with this issue that newspaper readership come out most clearly as the best explanation of variations. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. Your first issue mails in 4-6 weeks. Several internal scandals hit the paper in 2020, but they didnt affect its popularity or the publics trust in its news coverage in the United States or abroad. It powers New York Times Advertising's work with brands and companies, helping them understand what audiences care about now and what they will care about next. Who is the blonde girl in the new Verizon commercial? Add as much detail as you can. 64% of Times readers make weekly streaming recommendations to their friends, compared to 41% of the general population.Source: NYT Pivotal x Morning Consult October 2021. This cookie is set by GDPR Cookie Consent plugin. Typically, readers interested in hard news come from an educated, higher class background or are people generally more interested in politics over celebrities. By contrast, just half of regular viewers of daytime talk shows trust some news sources more than others; nearly as many (45%) say the media are pretty much the same. As for print, New York Times readership statistics show a 7.4% annual drop in subscriptions. Yet despite the COVID-19 pandemic and the financial crisis it caused, the esteemed paper suffered a minimal loss of revenue from $1.812 billion in 2019 to $1.783 billion in 2020. (2021). The print newspaper would fit elderly and adults more as some of them might not be too keen on using technology so it would be easier for them to read. The paper has long tried to conquer these two markets, and its efforts seem very successful thus far. Our first-party portfolio supports data privacy without sacrificing audience insights. Like all print media, The Times has also seen massive declines in print circulation over the last few decades but it didnt just sit on its laurels as digital outlets started dominating the market. More than 124 million U.S. adults, or more than 6 out of 10, read newspaper media each week. This means Times readers are likely to be professionals, managers or company owners. Known for its award-winning blend of investigative journalism and sharp political commentary, the paper has many loyal readers worldwide. Survey end All adults Age 15-34 Age 35+ Sep 2012: 2,508,000 readers (The Sunday Times) The Times's select portfolio of renowned and beloved podcasts fit seamlessly into the lives of millions of curious and engaged listeners every day. Founded by John Walter on January 1, 1785, as The Daily Universal Register, the newspaper began as a 2 12 . As for political affiliation, more than 9 in 10 people who cite The New York Times as their go-to news source identify as Democrats. Currently, you are using a shared account. to acquire information, knowledge and understanding through the contents of this newspaper. Here are estimated values and real-world sale prices for a selection of notable magazines. Among this group, just 19% have four year degrees, 26% have attended some college and 54% have a high school diploma or less education. According to New York Times readership demographics, Canadians make up 27% of its international subscriber base. Are Time magazines worth anything? $1.771 billion of the papers $2.939 billion annual revenue that year came from selling ad space. The Times readership, rate card and facts Newsworks Saturday 29 April 2023 The Times Editor: Tony Gallagher Cover price: Monday - Friday 2.50, Saturday 3 Advertising site: http://newscommercial.co.uk/ Telephone: 020 7481 7000 Parent company: News UK Sections & supplements Certain copies of 1960 Life magazines are worth more, including those having to do with that years presidential race. 6 Who is the founder of the Times newspaper? the pug 'Know your Thor from Iron Man' story references pop culture and mainstream film made by Disney (a big corporation). The New York Times circulation in 2020 was the lowest in North Dakota, where the papers Sunday issue only had 165 copies in distribution. This age breakdown shows that the paper has successfully reached its target readership and maintained its interest in the topics it covers. However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. 3) Times readers are mostly over 55 years old. It is generally accounted, with The Guardian and The Daily Telegraph, one of Britains big three and has long been recognized as one of the worlds greatest newspapers. 1 Who are the target audience for the times? The Times readership demographics reveal that more women read the newspaper than men, and that 4.1 million households with children get the daily paper every month. We provide the expertise of our audience and their interaction with our products to elevate brand stories and performance. The massive online subscription growth in 2020 is very encouraging, especially seeing as some digital services prices have gone up. The print edition has a readership of 1.6 million, 1 million of whom are based in the United States. On November 26, 2017, it was announced that Meredith Corporation would acquire Time Inc. in a $2.8 billion deal. Publishers Audience Measurement Company. Although 2020 was financially rough for all media outlets, The Times managed to significantly increase its digital subscriber base. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. 23% of print magazine readers in Brazil are aged between . The Straits Times (ST) - in print, e-paper and online formats - remains the most widely accessed title, read by 44 per cent of people aged 15 and above in Singapore. The Times, The Guardian and The Independent are read more or less equally by all age groups, but especially by those between 25 and 54 years old. Check what other sources are saying about the topic. According to research, 71% of the papers readers are white, 10% are Latino, 4% are Black, and the remaining 15% belong to other groups. 69% of Times readers (and 77% of Millennial readers) engage with their banks often and across many touchpoints compared with only 50% of the general population. Overall, just 14% of the public got all four questions right. Who are the readers of the Financial Times? Analytical cookies are used to understand how visitors interact with the website. It's through our understanding of our audiences and products that brands can enhance their story and their reach. Order your subscription today and start getting informed about politics, science, business, technology, current events, and more. Why are prescription drugs advertised on TV. 3) What are the main stories on the inside pages of the Times CSP edition and how are they constructed to appeal to Times readers? Theres no significant gender gap among The New York Times readership, stats show. They are perceived to be at the forefront of changing media. Even though its print readership is declining, the huge spike in online subscriptions in 2020 is certainly encouraging. Our newspaper is our most iconic product. The Sunday Times: weekly readership by age All adults Age 15-34 Age 35+ Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 0 1,000,000 2,000,000 3,000,000 Total readership. The cookie is used to store the user consent for the cookies in the category "Analytics". 47% of the audience in Asia for Time is under the age of 45. Who are the main readers of the New York Times? the soft news genre featureshuman interest stories or entertainment news. In those pre-digital days, the Times' daily circulation stood at 1.5 million. All Rights Reserved. They are likely to be in the Succeeder psychographic group. According to research, 71% of the papers readers are white, 10% are Latino, 4% are Black, and the remaining 15% belong to other groups. But after that, the value drops dramatically. Whats more, it ranks among the most popular outlets in other English-speaking countries, particularly Australia and Canada. Almost two-thirds of people who get their political news and commentary from. Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can. According to the most recent survey, 25% of the papers readers earn between $30,000 and $74,999 per year, and 26% have an annual household income under $30,000. For comparison, only 7% say theyre Republicans, while the rest either identify as Independents or dont have any political leanings. Most of its readers are young 34% are aged 30-49, and 29% are aged 18-29. At least four-in-ten regular readers of magazines such as the Economist (46%) or the New Yorker (41%), as well as regular NPR listeners (43%), have family incomes of $75,000 or more. According to data from the years first quarter, The New York Times daily circulation was 410,562 copies. The Times, daily newspaper published in London, one of Britains oldest and most influential newspapers. show a 7.4% annual drop in subscriptions. Use Ask Statista Research Service, total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet). National Geographic maintains a list of organizations on its website that welcome magazine donations. As of February 2021. is still optimistic about reaching this goal. In 2008, this also applied to The New York Times $1.771 billion of the papers $2.939 billion annual revenue that year came from selling ad space. The Times, daily newspaper published in London, one of Britain's oldest and most influential newspapers. has also seen massive declines in print circulation over the last few decades but it didnt just sit on its laurels as digital outlets started dominating the market. are the highest in the State of New York. A docu-paper special on the world of streaming. Whereas 80% of Democrats expressed their support for this editorial decision, only 23% of Republicans did the same. With Kaleidoscope, our teams provide well-informed recommendations for smart campaign strategies. Hence, you can buy old Time magazines with content contributing to your interests in a particular person or event. Back in 2016, the company set the goal of bringing. More than 124 million U.S. adults, or more than 6 out of 10, read newspaper media each week. show. The New York Times target audience primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. Some reputable sources: national newspapers (New York Times; Washington Post); large, popular magazines (Time; Newsweek); scholarly journals (peer-reviewed); and academic books (most of our non-fiction books in Gorgas are written by academics and scholars).
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