social media usage statistics 2021 social media usage statistics 2021

About half of Snapchat and Instagram users are daily users of each site, while 54% of YouTube users visit the site every day. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. Facebook will have its lowest growth rate ever, Instagram's user base is getting older, and Twitter is coming down with a case of post-election malaise. Almost90% of users access the site using a smartphone or other mobile device. Teens and social media: Key findings from Pew Research Center surveys Only 41.36% of people now access the internet on desktop (leaving 2.74% on tablets). About 66% of Facebook users across the world visit the page of a local business at least once a week. 71% of young adults aged 18 to 29 use Instagram, 65% use Snapchat, and about 50% use TikTok. The current global average gender split of social media users is 54% men versus 46% women. How Different Generations Use Social Media [2021 Stats - Sprout Social Take steps to protect yourself and your family from tick bites and tickborne disease: Use insect repellent, check for ticks daily, and shower soon after coming indoors. Quick: Whatsthe most popular social media platformin the world? Then in 2021 Facebook had 2.89 billion users . c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 Facebook comes in second at 69%, and from there, in descending order of usage: But these metrics also include very occasional users, which isnt so helpful when youre trying to locate your audience on social channels for content promotion, marketing, or advertising purposes. All social networks report growth data on the number of monthly active users or MAUs rather than the number of accounts, as this data is more accurate for measuring actual use and territory penetration. The most popular platforms in the United States are YouTube at 81.9% and Facebook at 73.4% among internet users aged 16 to 64. Messaging App Revenue and Usage Statistics (2023) David Curry. As of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis. ( Statista) 98.5% of Facebook users access the platform on mobile devices. 68 Social Media Usage Statistics for 2023: Time Spent & Impact on The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Social media: global penetration rate 2023, by region, Social network users in selected countries in 2022 and 2027, Number of global social network users 2017-2027, Average daily time spent on social media worldwide 2012-2022, Social media platforms used by marketers worldwide 2022, Number of internet and social media users worldwide as of January 2023 (in billions), Number of social media users worldwide from 2017 to 2027 (in billions), Global social network penetration 2018-2027, Social network penetration worldwide from 2018 to 2027, Social media revenue of selected companies 2021, Revenue of selected social media companies from 2014 to 2021 (in million U.S. dollars), Number of social network users in selected countries in 2022 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time spent by users worldwide on social media apps from October 2020 to March 2021, by gender (in minutes), Global users daily time on social media apps 2020-2021, by age group, Average daily time spent by users worldwide on mobile social media apps from October 2020 to March 2021, by age group (in minutes), Media usage in an internet minute as of April 2022, Social media as a news source worldwide 2022, Share of adults who use social media as a source of news in selected countries worldwide as of February 2022, Number of Facebook users worldwide from 2017 to 2027 (in millions), Countries with the most Facebook users 2023, Leading countries based on Facebook audience size as of January 2023 (in millions), Countries with biggest Facebook reach 2023, Countries with the highest Facebook audience reach in January 2023, Facebook access penetration 2022, by device, Device usage of Facebook users worldwide as of January 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 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2021 (in hours), Number of TikTok monthly active users (MAU) via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of monthly active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), TikTok first-time installs per quarter 2016-2021, Number of first-time TikTok installs from 2nd quarter 2016 to 4th quarter 2021 (in millions), Number of first-time TikTok installs from 2017 to 2021 (in millions), Most-followed creators on TikTok worldwide as of March 2023 (in millions), Digital Market Outlook: largest social media ad markets worldwide 2022, Leading markets worldwide in 2022, by social media advertising spending (in million U.S. dollars), Social network ad spending per user worldwide 2017-2025, Social network advertising spending 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half 2012 to 2nd half 2021, Twitter: data removal requests from countries and institutions H2 2021, Number of data removal requests issued to Twitter from June to December 2021, by country and institution, Snapchat: user data requests by U.S. federal authorities 2014-2021, Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 1st half 2021, TikTok: account removed 2020-2022, by reason, Number of TikTok accounts removed from the platform from 3rd quarter 2020 to 3rd quarter 2022, by reason. An average of 1.3 million new users each day embraced some social media platform in 2020. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. A 2018 study by Hopelab and Well Being Trust found that 93% of youth age 14-22 use social media, most daily [ 3 ]. Pew Research Center does not take policy positions. Hi Jim, yes, YouTube is generally considered a social media platform (but as you said, its very different from something like Facebook). Social media penetration = active users vs. total population. (+1) 202-857-8562 | Fax Wikipedia - Wikipedia As measured by engagement levels, its video, even though video only represents about 3% of all Facebook content. Snapchat said users open an average of30 snaps per day and an average of 4 billion snaps are sent on the platform each day. It is a subsidiary of The Pew Charitable Trusts. Make sure your content is optimized for mobile if you want to include a significant Facebook ad campaign into the mix. Instagram passed 1 billion users in 2018 and showed a 5% growth rate every quarter, faster than Facebook growth rates [4]. As of February 2021, 72% of American adults were on social media. Social media usage in Canada - Statistics & Facts | Statista Its user base clocks in at an impressive 2 billion. 3. Numbers, Facts and Trends Shaping Your World, Partisan differences in social media use show up for some platforms, but not Facebook. Social Media Interesting Facts You Need To Know In 2022 - Perzonalization There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. The breadth of those features, coupled with the access to millions of people and the sites incredibly robust targeting options for its advertising platforms, makes Facebook the most popular social media network for marketing professionals. Social Media Usage Statistics (Top Picks), The average social media user engages with, The social media growth rate since 2015 is an average of. According to platform statements, the number of social media users in the US is 240 million in 2020, meaning 72.3% of Americans are actively using sites monthly. The social media growth rate since 2015 is an average of 12.5% year-over-year. Statistics suggest over two billion logged-in users, but that number is low since users watch videos on the site without being logged in. As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. Hispanics are of any race. Hey, do you think Telegram also can be considered as social media? Social Media Fact Sheet - Pew Research Center: Internet, Science & Tech In Twitters case, that CTR drop was a fairlysharp61% drop over 2019 figures. As you can see from the data above, social network usage is different for men and women globally when examining location. Youre welcome, Andrea. Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. Social media usage gains from 2020 have largely ended. Share of tech users among Americans 65 and older grew in past decade According to a Pew Research Center study, about 71% of 18 . Social media looms over American life. Published by S. Dixon , Oct 18, 2022 Key insights Number of social. The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. For example, Facebook reports the average revenue per user would be $41.41 for signing someone up in the US; however, in the Asia-Pacific region, that figure lies at $3.57. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. And if your audience consists of even younger kids, YouTube is a strategic choice for your brand. At1.074 billion global users, an increase of over 73 million in the last year, Instagram has seen some impressive pandemic growth. Biggest social media platforms 2023 | Statista Its demographics skew slightly older with an age range from 30-49 making up the largest group of LinkedIn users. Social media refers to digital platforms that allow users to create and share content (e.g., text-based posts, photos and videos) and online profiles, and to interact with other users. Media use in the U.S. - statistics & facts | Statista Cord cutting has grown since 2015 | Pew Research Center Statistics on usage and membership . By region, social media growth in 2019-2020 is led by Asia: The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, Americas social media growth rate between 2020 and 2021 was, The total number of users in America has grown by, Out of the 46 countries surveyed, people in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. YouTube hasa truly global audience, with users in over 100 countries. Seven-in-ten Facebook users and around six-in-ten Instagram and Snapchat users visit these sites at least once a day. Social media use can lead to low quality sleep and harm mental health. In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. This represents an increase of 490 million users year over year. Canadians' assessments of social media in their lives - Statistics Canada Sources: GlobalWebIndex, Pew Research, Wikipedia, Social media platforms & Kepios Analysis. Pew survey: Gen Z gravitates to Instagram, Snapchat and TikTok - USA Today By comparison, this shows just how mobile social media is. So, how big is social media and how has it evolved today? By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media. Families of 60 young people who died of fentanyl overdoses file Social Media, General Stats. Source: Surveys of U.S. adults conducted 2012-2021. The professional networking site reports766 million total users, with about 310 million of those being active monthly users. Angry or emotional conversations can lead to real-world interactions, which can get users into dangerous situations. (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and . Just 5% of adults were on social media in 2005. Follow these links for more in-depth analysis of the impact of social media on American life. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). Social Media Use in 2021 April 7, 2021Partisan differences in social media use show up for some platforms, but not Facebook April 7, 202110 facts about Americans and Facebook June 1, 20217 facts about Americans and Instagram October 7, 2021. Second, only to YouTube in the numbers of visits, its also the third most visited site overall (behind Google and YouTube). Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021. Creators who build active subscriber-based channels areearning substantially more revenuethan in years past. And what kind of content do Facebook users prefer? Statista assumes no Morocco: effects of social media usage | Statista In 2020, the total number for social media ad spending was $40.34 billion. Get in touch with us. The average Facebook user will engage with12 ads on the siteeach month. Facebook, the social media giant that was founded in 2004 and now boasts more than 2.8 billion monthly users worldwide, is a regular focus of scrutiny in the United States and abroad.. PDF Social Media Use in 2021 FINAL 4.5.21 chart update - Pew Research Center When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. We are happy to help. Its an especially strong growth rate among young adult users; a full 71% of those 1+ billion users are under the age of 35. Council Post: Social Media Use In 2021 And What It Means For Building Social Media Facts 2022 on TikTok. Facebook, for example, has been stagnant at around 69% since 2016. The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion. There is no . (Source: Pew Research) The most popular platforms are YouTube . Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Its one of the fastest-growing social media apps and wasthe top-downloaded appas of April 2021. Overall, social media usage statistics estimate that an individual will spend 6 years and 8 months of their lifetime on social media. Snapchat has approximately265 million daily active usersworldwide. How Many People Use Social Media in 2022? (65+ Statistics) - Backlinko Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2022? Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. Clicking on the following button will update the content below. All an data, insights, and trends your require go help you make sense are the "state is digital" in Malaysia in 2022, including detailed statistics for website use, social media use, and mobile use, as fine as end numbers for all the top socially platforms. In this awesome statistical roundup, youll discover the latest social network data by the numbers and key demographics, heres a summary of what youll learn below: So without further ado, lets dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. However, 85 percent of people believed . Some users have experienced threats of violence online and have . Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. Social media use sometimes involves negative interactions between users. 10 facts about Americans and Facebook | Pew Research Center 521 likes, 17 comments - @cocokind on Instagram: "Do these stats scare you as much as they terrify us? According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media. Millennials use social media to connect with their peers and with the world around them, and that's not slowing down. Some 45% reported using social media, compared with 84% of those ages 18 to 29 and 81% of those 30 to 49. The vast majority of adults (90%) say the internet has been at least important to them . For example, TikTok was on one in five devices connected to the internet in 24 months. Of the 59.6 million usual residents in England and Wales in 2021, 58.6 million (98.3%) lived in households and 1.0 million (1.7%) lived in communal establishments. Social Media Statistics for 2021: Demographics, Platform Usage, and More The Global Social Media Statistics for 2021. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Social media marketing growth for ads for 2021 is set for an increase to $48.94 billion, followed by a jump to $56.85 billion in 2022. However, in the US, women are the leading user base; 76% of all female internet users have social network accounts compared with 72% of all men. Clicking on the following button will update the content below. The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This study uses the 2018 Canadian Internet Use Survey to examine reports of the negative effects individuals aged 15 to 64 experience because of their use of social networking websites or apps. A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. Pews most recent surveyreveals quite a bit about the vast audience of Facebook users and how they interact with the site and the brands they find there. It beat out long-time social media favourites Instagram, Facebook, and Snapchat in terms of downloads. According to Keipos analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms equivalent to 9.6% of their total population. 80+ Essential Social Media Marketing Statistics for 2022 - HubSpot Just one-in-ten Americans say social media sites have a mostly positive effect on the way things are going, and one-quarter say . We are happy to help. 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